PROJECTS
BRAND PROJECT
Fashion Brand LOVIA
Objective was to strengthen Lovia´s online presence. Lovia’s online presence was elevated through storytelling-driven content, strategic social media management that increased brand visibility. Community engagement and visual consistency were prioritized to drive meaningful traffic and strengthen brand connection.
Creative Direction + Content Creation + Social Media Management
BRAND PROJECT
Lifestyle Brand VIDGA
The goal was to created user-generated content through thoughtfully produced photos and videos, designed to feel both authentic and visually refined.
This work for this lifestyle brand included art direction and the delivery of advertising content for the client’s website, campaigns and social media channels. Each asset was carefully crafted to align with the brand’s identity, capturing not only its visual language but also its atmosphere.
Creative Direction + Content Creation + UGC
BRAND PROJECT
Lifestyle Brand AJEN
The goal was to introduce Ajen, a Dutch design brand, to a Nordic audience through thoughtfully art-directed visual content. Bringing an interior architect’s perspective to the project, I focused on composition, materials, light and atmosphere to create refined photo and video content for their advertising campaigns, making the products feel naturally at home within a Nordic design context.
Creative Direction + Content Creation + UGC
CREATOR PROJECT
Lifestyle Media and Design Creator
The sofiaylih account and website was created to highlight design and exploring culture.
The goal was to build a curated design journal that blends a passion for travel, curating taste and experiencing design and culture. By merging these elements, the account offers a carefully crafted space where lifestyle and aesthetics meet, inspiring followers to see the world through a refined and design-focused perspective.
Personal Brand Strategy + Content Creation + Social Media Management